Amazon Ads & KDP, made simple

Latest articles

• KDP Flipping: What It Is and How It Works

  KDP flipping explained: acquiring, improving and reselling Kindle Direct Publishing books, and why advertising is often the fastest lever.

  Amazon Ads · July 23, 2026 · 6 min read

• Amazon Ads Glossary for KDP Authors

  A plain-English glossary of Amazon Ads terms for KDP authors: ACOS, ROAS, TACOS, keywords, match types, placements and more.

  Amazon Ads · July 16, 2026 · 6 min read

• Amazon Ads Placements Explained

  Amazon Ads placements explained: top of search, rest of search and product pages, and how to use placement bid adjustments the right way.

  Amazon Ads · July 09, 2026 · 6 min read

• How to Set Your Target ACOS by Profit Margin

  How to set your target ACOS from your profit margin, with the simple math for Kindle eBooks and paperbacks and how it drives your bids.

  Campaign Strategy · July 02, 2026 · 6 min read

• How to Read the Amazon Search Terms Report

  How to read the Amazon search terms report: the columns that matter, which terms to promote to keywords and which to block as negatives.

  Keyword Research · June 25, 2026 · 6 min read

• 5 Common Amazon Ads Mistakes KDP Authors Make

  The five most common Amazon Ads mistakes KDP authors make, from judging campaigns too early to skipping negative keywords, and how to fix each one.

  Amazon Ads · June 18, 2026 · 6 min read

• How Much Should You Bid on Amazon Ads?

  How to set your first Amazon Ads bid and when to raise or lower it, anchored to your target ACOS. A practical guide for KDP authors.

  Campaign Strategy · June 11, 2026 · 6 min read

• Negative Keywords: When and How to Use Them

  Negative keywords stop your ads from showing on searches that never sell, lowering ACOS without cutting the clicks that convert. Here is when and how to add them.

  Amazon Ads · June 04, 2026 · 6 min read

• Keyword Research for Books: A Practical Method

  How to find the keywords readers actually search on Amazon, using autocomplete, comparable books, and your own search term report. No paid tools needed.

  Amazon Ads · May 28, 2026 · 6 min read

• How to Set Up Your First Amazon Ads Campaign for KDP

  A step-by-step guide to launching your first Sponsored Products campaign for a KDP book: targeting, keywords, bids, budget, and what to do after two weeks.

  Amazon Ads · May 21, 2026 · 6 min read

• SP vs SB: Which Amazon Ads Type to Choose for a KDP Book

  Sponsored Products vs Sponsored Brands for KDP authors: what each does, where they show, a side-by-side table, and which one to start with.

  Amazon Ads · May 14, 2026 · 6 min read

• What Is ACOS and How to Calculate It (With Examples)

  ACOS is the percentage of your ad revenue you spend on advertising. Here is the formula, worked examples, what a good ACOS looks like for a KDP book, and the mistakes that make the number lie.

  Amazon Ads · May 07, 2026 · 6 min read