Campaign Strategy
Frameworks for structuring campaigns, setting budgets and hitting your target ACOS across your whole catalog.
Latest articles
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How to Set Your Target ACOS by Profit Margin
How to set your target ACOS from your profit margin, with the simple math for Kindle eBooks and paperbacks and how it drives your bids.
Campaign Strategy · July 02, 2026 · 6 min read
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How Much Should You Bid on Amazon Ads?
How to set your first Amazon Ads bid and when to raise or lower it, anchored to your target ACOS. A practical guide for KDP authors.
Campaign Strategy · June 11, 2026 · 6 min read