Amazon Ads
Everything KDP authors need to run profitable Amazon Advertising campaigns — from account setup to advanced bid strategy.
Latest articles
-
Negative Keywords: When and How to Use Them
Negative keywords stop your ads from showing on searches that never sell, lowering ACOS without cutting the clicks that convert. Here is when and how to add them.
Amazon Ads · July 23, 2026 · 6 min read
-
Keyword Research for Books: A Practical Method
How to find the keywords readers actually search on Amazon, using autocomplete, comparable books, and your own search term report. No paid tools needed.
Amazon Ads · July 23, 2026 · 6 min read
-
How to Set Up Your First Amazon Ads Campaign for KDP
A step-by-step guide to launching your first Sponsored Products campaign for a KDP book: targeting, keywords, bids, budget, and what to do after two weeks.
Amazon Ads · July 23, 2026 · 6 min read
-
SP vs SB: Which Amazon Ads Type to Choose for a KDP Book
Sponsored Products vs Sponsored Brands for KDP authors: what each does, where they show, a side-by-side table, and which one to start with.
Amazon Ads · July 23, 2026 · 6 min read
-
What Is ACOS and How to Calculate It (With Examples)
ACOS is the percentage of your ad revenue you spend on advertising. Here is the formula, worked examples, what a good ACOS looks like for a KDP book, and the mistakes that make the number lie.
Amazon Ads · July 23, 2026 · 6 min read